People love being told what to think. They demand it. Most search for a level of clarity in an otherwise unintelligible din of white noise. So it makes sense that many sources wish to influence and capitalize on humanity’s need to “filter the noise” and resurface with a tangible message, a “moral of the the story.”
We, like you, think that’s bullshit. And we, like you, have decided there’s a dearth of erudite social commentary available within the blogosphere and society in general. An alternative to the bullshit, if you will. With your help, we’d like to change that. We think there’s an untapped demand for a younger, smarter, funnier brand of social commentary and, with that in mind, we hope you’ll join us as we trawl the depths of humanity’s intellectual septic tank to analyze and discuss the dizzying highs, terrifying lows, and creamy middles of our generally absurd contemporary culture.
Welcome to Better Measure. In the immortal words of a dear friend, we hope you find it “impossible to become addicted to, but once you start, it’s, like, really hard to stop.”
Tripp and Paul. Or Paul and Tripp.
PS We hope you’ll feel free to contribute your own (good) ideas as well. Please email us at firstname.lastname@example.org to submit.